The ’selling everything to everyone’ syndrome

 
Do you ever notice how thrilled business owners are when they talk about their product or service?  It’s as if they are talking about their own child, their pride and joy.  And that’s great.  But then we move on to whom they are selling it to and sometimes I get feeling that they want to ’sell everything [...]

Are too many choices disastrous for your business?

Do you ever wonder why we need over 100 different kinds of breads in our grocery store or over 200 types of cell phones sold to us at the mall? Sometimes we get sidetracked by these luxuries in the West and don’t realize that sometimes too much choice is disastrous for a business.
I was watching [...]

Are you in the do-it-all-by-yourself mode?

 
When I first started my business,  I tried to do everything myself from designing to writing contracts, to finding clients, to managing the finances.  Ironically, I would cringe every time someone was interested in hiring me for design work.  That’s because that meant it would make me busier in the next week and I was just overwhelmed [...]

Advise me! They say…

 
I get a lot of people asking me which marketing tool they should use for their business.  Most of them are trying to build their business and they scope out what their competition is doing.  So, they ask me something like this:
[Them] What do you think I should do, advertise in a magazine or the [...]