We all know that if you don’t rank on the first page in Google searches, most likely many surfers are not going to find your website, but how do you get on the first page of Google?
Search Engine Optimization 101
Well, there are lots of ways to do it that require hard work, but I’ll give you the first SEO 101 tip. By the way, SEO stands for search engine optimization – in other words, ranking high on Google (and other) search.
The title tag
If you visit, let’s say www.bravenet.com, at the bottom of your computer, the bravenet tab will read, “Web Hosting, Free W” and you can’t read the rest. Notice that it doesn’t read “bravenet”. This is because they are taking advantage of the title tag to get ranked high on Google searches.
SEO’s first trick
How did they do that? Here, I’ll show you. On the bravenet’s site, at the top, click on View/Source. Scroll down a bit and you should see:
<title>Web Hosting, Free Web Hosting and Web Tools from Bravenet.com.</title>
That’s their title tag.
Why did they use that title?
Because, those are the keywords they know people are searching for to get to their site (and their competitiors’).
So, what happens if my website doesn’t have a title tag?
You might end up on the 17th page of a google search, like my friend did! Have you ever clicked through all the way to the 17th page to find a website? Most likely not! Well, I have, but that’s another story. 
So, how do I get a title tag on my website?
Simply, just let your web designer know to add one. Or, if you are looking for web designers, search for ones that offer SEO packages too. It’s well worth it. Don’t end up like my friend who ended up on the 17th page!!
Go ahead and type in a keyword in Google to find your website. How high do you rank on Google?
Filed under: Effective Marketing, Optimize Your Design | Tagged: search engine optimization, seo
